Lovely Writes : Black friday dead

This year’s Black Friday feels… different. The excitement that usually comes with the biggest shopping day of the year is noticeably missing. Instead of crowded parking lots and checkout lines stretching into the aisles, many shoppers are reporting something unexpected: empty stores, quiet malls, and barely any buzz.

It’s not just in-person shopping, either. Online activity also seems slower than usual. Fewer people are clicking deal links, browsing sales, or jumping on the typical Black Friday doorbusters. For a day that usually sets records, this year feels like a sharp change of pace.

So what’s going on?

Part of it may be burnout. After years of constant sales, early promotions, and month-long “Black Friday” events, shoppers might simply be less motivated by deals that don’t feel special anymore. Many stores spread out discounts so far in advance that the urgency we used to associate with Black Friday has faded.

Another factor could be rising prices and tighter budgets. When people feel uncertain about their finances, bargain hunting becomes more cautious and intentional. Instead of impulse-buying, shoppers seem more focused on essentials and genuine needs.

There’s also a shift in how people shop. With the rise of online price tracking, year-round discounts, and convenience-first buying habits, Black Friday may not carry the same weight it once did. The “big day” has turned into more of a season — and that can dampen the excitement.

Whatever the reason, this year’s Black Friday is definitely quieter. Whether this signals a long-term change or just a temporary dip remains to be seen, but one thing is clear: the era of chaotic, door-breaking crowds might be coming to an end.

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